During the past six months of turbulence, there has been a tectonic shift in consumer preference, economic realities, the political environment, and our reliance on technology. While the profession has taken the steps to address the short term or immediate impacts of these shifts, they will ultimately have lasting impacts on the way we do business.

As we ask ourselves, “How will the decisions we make today impact the future of our profession?” and “What do I need to do to position myself and my firm to be effective for current and future clients?”, the solution is clear … lead the way. Beacon, a virtual experience, was created to address these next sets of challenges head on as we move as a profession toward the “next normal.