The Foundation

The Foundation will use data to improve and reshape consumer opinion

Foundation research will be used to create lifetime-learning situations

Foundation resources will elevate both leaders and advisors

The GAMA Foundation is now the Finseca Foundation!

The Finseca Foundation will set the standard for collaboration and initiatives in the name of inclusivity, education, and community-building. It will also be a resource to the profession and equip both Finseca members and financial security professionals with the tools, research, and skills needed to better serve clients in an ever-changing market. By contributing to the Foundation, you help expand financial empowerment, attract the next generation of talent and diversity to our profession, and make a difference in the lives of the people we serve.

The Foundation's Strategic Initiatives

Provide valuable research

Conduct and provide research to help financial security professionals better serve the needs of American consumers seeking to achieve financial security.

Empower consumers

Provide resources for Americans to become more financially empowered consumers of financial products and services.

Attract new talent

Advance and champion the next generation of financial security professionals by identifying top talent from diverse communities.

Your support is critical

Armed with the data and insights provided by the Finseca Foundation, the profession will make impactful change. As a profession, we will move the dial on things we have been talking about for a decade. As a result: