Campaigns

When an individual, family or business is financially secure, they are prepared when life throws unexpected, but inevitable obstacles in their way. A strong government safety net contributes to financial security, but alone it is not enough. The start of every worthwhile journey to financial security begins with the end in mind.

Participate in these consumer awareness campaigns and help elevate the visibility and need for financial security.

Help Protect Our Families 2021 Campaign

In 2020, just 54 percent of Americans had life insurance coverage, a significant decline from 63 percent just a decade ago, according to research by LIMRA and Life Happens. Even those who have life insurance may not have enough coverage to adequately support their families. LIMRA research finds there are an estimated 60 million uninsured and underinsured American households, with an average coverage gap of $200,000. The coronavirus crisis has emphasized this risk and financial vulnerabilities, and it is critical that our industry engage and educate Americans about the important role life insurance plays in a family’s financial security.

LL Global, the parent organization of LIMRA and LOMA, the American Council of Life Insurers, Finseca, Life Happens, Million Dollar Round Table (MDRT), National Association of Insurance and Financial Advisors (NAIFA) and National Association of Independent Life Brokerage Agencies (NAILBA) have launched Help Protect Our Families to raise awareness about the value of life insurance and to help the industry address the coverage gap that exists in the U.S.


April is National Financial Literacy Month

Finseca believes that financial security improves people’s lives and protects their livelihoods and future wellbeing.

When an individual, family or business is financially secure, they are prepared when life throws unexpected, but inevitable obstacles in their way. A strong government safety net contributes importantly to financial security, but alone it is not enough.

Being informed is critical and the financial security profession bands together each April to provide tools and resources to increase financial literacy. Get involved!


September is Life Insurance Awareness Month

Every September, the financial security profession rallies together to educate consumers about the importance of life insurance and the role it plays in creating financial security for all.

According to LIMRA, 46 percent of Americans are uninsured and many more do not have enough coverage. Before the pandemic, nearly 1 in 3 families said they would face financial challenges within a month if the primary wage earner died. This is unacceptable.

Join Finseca and others in spreading the message this September!


October is Financial Planning Month

October is National Financial Planning Month—an ideal time to plan your financial future. The end of the year is approaching and a new one will soon begin, so October is the right time to think about what you have accomplished in the current year and what you would like to accomplish in the next year.

Sounding financial planning is critical to achieve financial security. Share Finseca’s definition of financial security with your clients and help them plan for a more secure future.


November is Long-Term Care Awareness Month

“The number of people in need of long term support services (LTSS) in the United States is already at 14 million and expected to grow to 27 million by 2050,” explains Jesse Slome, director of the American Association for Long-Term Care Insurance.  “Awareness Month was created and recognized early on by the U.S. Congress as the need for awareness of the issue has never been higher.”

According to data by AALTCI, average out-of-pocket costs are $140,000 for those individuals who utilize paid long-term support services (LTSS).  “Roughly 17 percent will spend over $100,000 and almost nine percent will spend over $250,000,” Slome affirms.