LIVE! Virtual Sales Symposium

Medicare in the BGA World: Understanding the Trends, Risks, and Operational Impacts 

Medicare is often seen as a niche line of business for health-focused agencies—but the reality is that it’s quietly influencing producer loyalty, client retention, and agency relevance across the life and annuity space. 

This session is designed for NAILBA member BGAs and their operations leaders who want to: 

• Understand how Medicare Advantage and Medicare Supplement trends are shaping the broader insurance distribution ecosystem. 
• Evaluate the operational and competitive risks of not having a Medicare strategy—even if you never plan to sell it directly. 
• Identify process and tracking approaches that protect revenue when working across multiple carriers and commission structures. 

We’ll explore: 

• The latest enrollment data and growth patterns in Medicare Advantage and Medigap—and what they signal for producer behavior. 
• How competitors outside the life space use Medicare as a “relationship entry point” with clients. 
• Where commission management challenges emerge in a multi-product, multi-carrier environment, and strategies to address them. 

You’ll leave with an understanding of the Medicare landscape and a framework for evaluating whether—and how—it should factor into your BGA’s retention and revenue strategies.