The Venue
The Grand Hyatt in Washington, D.C., is designed for the global traveler and is within walking distance of historic attractions.
FAQs
Why are Advanced Markets and LAMP combined this year?
Finseca was formed to unite the profession. In 2027 the two meetings come together as a bridge to one flagship annual meeting launching in 2028. That means a bigger stage, deeper programming and a stronger collective voice for the profession.
- One trip covers four days (March 9–12, Washington, D.C.).
- Sessions serve field leaders, advisors, advanced and wealth managers, multiline professionals and brokerage teams.
- Keynotes are Venus Williams, Will Guidara and Jon Levy, with speakers from the field announced in December.
- Topics include advanced markets, recruiting, retention, AI, annuities, estate planning, premium finance, wealth transfer, and more.
Will there be programming for both leaders and advisors?
- When the main stage is for leaders, advisors can go to breakouts on specific products and strategies they can use with clients. Example: a MainStage general agent panel on motivating teams runs at the same time as advisor breakouts on case design.
- When the main stage is for advisors, leaders can go to breakouts on recruiting, culture and growing their firm. Example: an advisor panel on increasing life insurance sales runs at the same time as breakouts on recruiting.
Logistics
Finseca’s Advanced Markets & LAMP 2027 event will be hosted at:
The Grand Hyatt
1000 H Street NW
Washington, D.C. 20001
Important Notice: Hotel ScamsWe’ve been made aware of unauthorized companies contacting attendees about booking hotel rooms. These groups are not affiliated with Finseca and may be attempting to scam attendees. To ensure your reservation is secure, please book directly with the hotel.
Nearby Airports:
- Ronald Reagan Washington National Airport (DCA) is 5 miles from The Grand Hyatt, or roughly 20 minutes by car.
- Dulles International Airport (IAD) is 28 miles from The Grand Hyatt, or roughly 50 minutes by car.
Registration:
finseca.org/2027/register. Members pay $1,200 and non-members $1,700. Groups of 10 or more can contact events@finseca.org.
What else is happening that week?
- Capitol Hill Day (Wed, March 10): Members meet with policymakers. Finseca schedules the meetings and provides prep. Members add it at checkout.
- Unreasonable Hospitality Workshop: Will Guidara’s team made Eleven Madison Park the #1 restaurant in the world by treating every guest as if they were the only one. In this hands-on workshop, they teach you how to do the same for your clients and your team. Google, Hermès, Sotheby’s and Major League Baseball bring this team in-house. You get the workshop with your registration.
- Celebration of Excellence Dinner: Recognizes top leaders across the profession.
Questions: events@finseca.org
How do I register for Capitol Hill day?
Registration for Capitol Hill Day is available at checkout once registration is open for Finseca members, Sponsor/Exhibitors, or Speakers. To become a member, please contact membership@finseca.org.
Finseca will schedule your Congressional meetings and provide you with all the tools necessary to make your meetings impactful.
If you need additional assistance, please contact Olivia Jenkins, Manager, Political Affairs at ojenkins@finseca.org.
How do I register for the Unreasonable Hospitality workshop?
Once you purchase your VIP ticket for Advanced Markets & LAMP 2027, you’ll have the option to add the Unreasonable Hospitality workshop to your registration on the next screen, free of charge. This offer is available only to the first 150 VIP registrants — once that number is reached, workshop spots are sold out.
Who can I contact with questions?
If you need additional assistance, please contact us at events@finseca.org.
Capitol Hill Day
Contact Maggie Kelly, Manager, Political Affairs at mkelly@finseca.org.
Partnerships
If you have sponsorship questions, contact partnerships@finseca.org.
