Finseca’s Leadership Awards recognize outstanding leaders who demonstrate excellence in building and guiding successful agencies and firms while advancing the financial security profession. These honors celebrate individuals who lead with vision, integrity, and innovation—championing professional development, serving their communities, and inspiring others. Reflecting the legacy of industry pioneers like Peter W. Mullin, these awards highlight those who are shaping the future of the profession through courage, commitment, and purpose.
This award will be presented on Thursday, May 21.
Peter W. Mullin, a co-founder of the M Financial Group, was a visionary leader who reimagined our entire industry with thoughtful guidance and commitment to innovation and excellence while steadfastly remaining faithful to his core principles.
To honor his legacy, the annual Peter W. Mullin Visionary Leadership Award will be granted to an individual who: demonstrates exemplary and courageous leadership skills, inspires others, embraces philanthropy, and exemplifies loyalty, integrity, innovation, and commitment to excellence.

Kristi Barens
Mullin Barens Sanford Financial & Insurance Services

Bob Carter
Lion Street

Ian Freeman
Northwestern Mutual

Jim Hebets
The Hebets Company

Bill Leisman
Leisman Insurance Agency, Inc.
Award Criteria:
The awardee will be notified shortly after the application period closes. The award will be presented at Finseca’s Advanced Markets event in Washington, D.C.
Questions? Contact us at awards@finseca.org
This award will be presented on Wednesday, May 20.
Inductees to Finseca’s Hall of Fame are not only experts at building world-class agencies or firms, but they also elevate the financial security profession by serving and educating their communities, championing professional development, and advancing the mission and work of the profession.

Michael Book
Lenox Advisors

Greg McRoberts
WestPoint Financial Group