The Principal’s AI Playbook: Reclaim Your Time, Sharpen Your Decisions, Lead the Shift

This tactical, no-hype session gives BGA principals a concrete playbook for using AI to reclaim their time, sharpen their decisions, and lead their teams through the shift — with plays you can run the week you get home.

Three takeaways:

• A repeatable set of AI plays to win back hours every week — applied to the real work of running an agency: producer communications, case prep, recruiting outreach, and marketing.
• The leadership moves that make AI actually stick with your team — the behaviors that turn scattered, individual tool use into agency-wide adoption (and why they’re the same behaviors that have always driven performance).
• A simple framework to turn individual AI wins into agency-level efficiency and growth — so the gains compound across your producers and staff instead of staying trapped with a few early adopters.