Bobby Samuelson

Executive Editor,

The Life Product Review

Bobby is the Executive Editor of The Life Product Review, the industry’s best source for independent and objective life insurance product intelligence. He regularly presents at major industry and corporate events. He has also authored and co-authored numerous articles appearing in publications such as Trusts and Estates and has been quoted in the Wall Street Journal. Bobby is also the President of Life Innovators, an independent product development firm helping life insurers create, implement and distribute unique and differentiated life insurance and annuity products.

Bobby Samuelson's Sessions

The Future of Product with Bobby Samuelson

Bobby Samuelson brings his product and market perspective to the Main Stage with a brief, topical talk on where life innovation is heading next as 2026 comes to a close.

Bobby Samuelson on Annuities for Life Experts

Bobby Samuelson breaks down how products are evolving and what BGAs need to know now to add annuities.

Bloodies With Bobby: Bobby Unplugged

Back by popular demand, you bring Bobby your questions—he’ll bring the insight.

This unscripted session with Bobby Samuelson is your chance to dig into the real issues shaping the life insurance world. From product complexity to pricing pressure to regulatory shifts, expect thoughtful takes, honest answers, and maybe a little fun along the way. Come for a Bloody Mary, stay for insights.

Bobby Samuelson

Bobby Samuelson's Sessions

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