Jeff Kreisler
Head of Behavioral Science,
J.P. Morgan Private Bank
Jeff Kreisler is Head of Behavioral Science for J.P. Morgan Private Bank and Founding Editor of PeopleScience, a thought-leadership platform for applied behavioral science. Jeff’s second book – “Dollars and Sense: How We Misthink Money and How to Spend Smarter” – is available in over 20 countries.
Jeff is a Princeton-educated lawyer turned comedian, bestselling author, TV pundit and champion for behavioral economics. He uses research, life and humor to understand, explain and nudge the world. The New York Times called Jeff “Delectable,” The Economist said his was “A truly special event” and his kids still think he’s “cool.”
Jeff Kreisler's Sessions
- October 23
- 9:45 am
- - 10:15 am
- Sun AB
- Main Stage Event
A former stand-up comedian and founding editor of PeopleScience, Jeff also wrote Dollars and Sense: How We Misthink Money and How to Spend Smarter.
Most people assume their financial choices are rational—they usually aren’t.
Jeff unpacks why people spend, save, and avoid risk the way they do, and where those instincts can steer clients wrong, then shares real research and examples for what to do about it, helping advisors lead clients toward decision-making that helps them choose better.
