Finseca brand and mission

  • What does Finseca mean?
    Finseca is inspired by financial security for all.
  • What is the mission of Finseca?
    To advocate for the financial security profession, develop and grow its leaders, and promote the noble and necessary work our members do to provide financial and retirement security for the individuals, families, and businesses they serve.
  • What is the vision of Finseca?
    As the voice of the financial security profession, our sole focus is on creating an environment that enables people to protect and enhance financial well-being – for themselves, their families, and their businesses. Working with our nation’s key policy makers and building upon the experience of our profession’s most influential leaders, we never lose sight of what really matters: protecting the dreams and promoting the prosperity of the American people.
  • What is the objective of Finseca?
    Consumers, policymakers, financial security professionals, and companies working together to build a secure financial future for families, individuals, and business owners.
  • How does Finseca define financial security for all?
    We know that financial security improves people’s lives and protects their livelihoods and enhances future wellbeing. When an individual, family, or business is financially secure, they are prepared when life throws unexpected, but inevitable obstacles in their way. Financial security empowers oneself, relieves stress, enhances peace of mind, protects dreams, and provides individuals, families, and businesses with freedom.
  • Who are the members of Finseca?
    Finseca members are 5,800 financial security professionals across the United States. They are affiliated in all segments of distribution, in all marketplaces, at all levels of practice complexity.
  • How is Finseca different than AALU/GAMA?
    Finseca brings together the resources and tradition of former AALU and GAMA and expands upon that to offer a comprehensive benefits package that will elevate, accelerate, and advocate on behalf of the financial security profession. Finseca will unite the profession that serves 90 million American families into a powerfuland growing community capable of rising to the challenge of increasing financial security for all.
  • Who is serving on the Executive Committee of Finseca?
    Kelly Kidwell of Pacific Advisors, an agency of The Guardian Life Insurance Company of America, is the first chair of the Board of Directors. Kelly was previously the president-elect of GAMA and an active member of AALU. Jeri Turley of Winged Keel, a member of M Financial Group, is currently serving as chair-elect. The remainder of the Executive Committee is Ed Deutschlander, former Chair of the GAMA Foundation, Rick Van Benschoten, former vice chair of AALU, and Bob Baccigalupi, former Treasurer of GAMA.

Finseca members and membership

  • Why should I remain a member of Finseca?
    This new organization builds upon the best of both legacy AALU and GAMA to elevate and promote the profession — amplifying our past individual impacts through one common, unified mission and vision. The new organization is built on four pillars: elevate, accelerate, advocate, and educate. Representing the entire profession, including both advisors and managers, is critical to amplifying our voice, creating meaningful, change, and advancing all levels of the profession.
  • What will the new dues structure look like?
    AALU and GAMA members’ memberships will remain the same until December 31, 2020. Look for on- going communications around the new Finseca dues structure and member benefits package to roll out beginning January 1, 2021.
  • What does this mean for legacy AALU advocacy benefits?
    AALU’s advocacy efforts benefit the entire profession, and this will be a core function of the new organization. GAMA does not currently have an advocacy function, but with an increased membership and a stronger voice, AALU’s advocacy efforts have the potential to rise to new levels and achieve even greater wins, particularly going on offense rather than playing defense. We will continue to advocate for thoughtful policies and our current priorities that advance the profession’s ability to serve their clients.
  • What does this mean for legacy GAMA leadership development benefits?
    GAMA’s leadership development focus strengthen the entire profession, and Finseca’s accelerate pillar will continue with this emphasis on development and training. AALU did not have a core training focus and thisnew pillar will enhance the holistic offering of benefits to Finseca members. Finseca will educate, train, and provide professionals with tools to succeed in a changing market, embracing technology and promoting consumer insights to advance the profession and its opportunities to serve clients better.
  • How do I manage my membership?
    Finseca members have access to their member-only portal, MyFinseca, where you can review and update your member information, manage your membership, and access the member-only content from the Resource Library. MyFinseca is a place for members to see and manage their membership and grow as a professional. If you need support logging into MyFinscea or are having issues navigating site, please contact Simmone Quesnell, Product Manager, at
  • What happened to the GAMA Foundation?
    The GAMA Foundation has been reinvented as the Finseca Foundation and will continue to operate as a501(c)3, providing its critical nonprofit and research function. It will continue to operate as a separate boardthat will also be a part of the broader organization’s board with ample representation to carry out the Foundation’s mission. The Finseca Foundation will debut its new strategic initiatives in November 2020.
  • What is the plan for the legacy GAMA Leadership Awards program?
    The legacy GAMA Leadership Awards program will be sunset in 2020 and a new, reimagined recognition program will debut in the first quarter of 2021. The new program will place an emphasis on the individuals, families, and businesses the profession serves rather than production levels.
  • What is Finseca’s membership cancellation policy?
    Finseca reserves the right to refuse/cancel membership in Finseca. If Finseca refuses new or renewing membership, a full refund will be issued. Membership cancellations received within 7 days of initial registration may be eligible to receive a full refund less a $50 service fee. Cancellations received after the stated deadline will not be eligible for a refund.Membership term/duration is based on an annual agreement. The member is responsible for the total fees related to the annual agreement, even if cancelling prior to the membership expiration.Cancellations will be accepted via phone or e-mail, and must be received by the stated cancellation deadline. In addition:

    • Cancellation terminates all member benefits and consideration.
    • All refund requests must be made by the member or credit card holder.
    • Refund requests must include the name of the member and/or transaction number.
    • Refunds will be credited back to the original credit card used for payment.
    • All benefits and incentives received by the participant will be canceled.

    The above policies apply to all Finseca memberships unless otherwise noted in the corresponding program materials. Any questions or cancellation requests may be directed to Finseca at or 703-641-9400.