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Finseca Appoints Suzy Jacobs to Newly Created Role of Chief Operating Officer


Finseca Appoints Suzy Jacobs to Newly Created Role of Chief Operating Officer

Jacobs will provide strategic leadership and expand growth opportunities for the new organization

WASHINGTON, D.C.— Finseca, the newly-launched trade association created through the merger of AALU and GAMA, with a mission to increase the share of families with access to financial security, announced today that Suzy Jacobs has been named Chief Operating Officer. Jacobs, who will report to CEO Marc Cadin, joined AALU in March 2017 as Senior Vice President of Business Development and Marketing.

“Suzy has played a pivotal role in creating this new organization,” said CEO Marc Cadin. “Her appointment is necessary as we work to accelerate our transition and seek to unify our profession. Suzy has worked tirelessly since joining AALU to ensure the successful launch of Finseca. She is a creative leader who has been instrumental in adding value for our members every day. The entire Finseca family will be well served by her expertise as we build the path to elevate the profession.”

In this position, Jacobs will play a key role in forming the organization’s overall strategy and execution. While maintaining her oversight of Finseca’s business development and marketing divisions, Jacobs will also lead communications, corporate partnerships, professional development, and membership services. Prior to joining Finseca, Jacobs spent over 25 years in the media industry where she blazed trails in building multimedia strategies and expanding product offerings for high-growth revenue streams.

“Finseca’s vision to unite the financial security profession into a powerful and growing community requires that we implement programs to elevate and accelerate change for our members,” said Suzy Jacobs. “At Finseca, we’re building something special – destined to drive results for our members and their clients. In partnership with our talented team, I look forward to transforming Finseca into a trailblazing organization that defines financial security for all.”

Suzy has held leadership positions at several influential philanthropic organizations within the Washington, DC area including the Alzheimer’s Association. She received her Bachelor of Arts degree from Hobart and William Smith College.

About Finseca

At Finseca, we know that financial security improves people’s lives and protects their livelihoods and future wellbeing. We are rising to the challenge of increasing financial security for all. Finseca represents the men and women of the financial security profession who dedicate themselves to delivering financial security to their clients every day. We are focused on three transformational pillars: Elevate the noble work of the financial security profession; Accelerate professionals at any stage of their career in any marketplace, and Advocate effective public policy that puts more people on the path to financial security. Finseca promotes the value and purpose of financial security professionals, unifies our voice, and broadens financial security to more communities and generations of Americans.


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