History of advocacy success

Finseca, created in 2020 by the union of AALU and GAMA, is the leading organization for financial professionals who provide life insurance and retirement planning solutions for individuals, families, and businesses.

Headquartered in Washington, D.C., Finseca is committed to providing members with the tools and services required to grow their businesses, serve their clients, and protect the financial and retirement security of the American people.

Finseca brings an unparalleled history of advocacy successes on behalf of the financial security profession.
In 2022
Finseca helped usher SECURE 2.0 into law creating billions in new retirement savings.
In 2021
Congress embarked on an ambitious effort to rewrite the Federal Tax code in the Inflation Reduction Act.

Due to Finseca’s advocacy and the efforts of its volunteer Ambassadors, we:
In 2020
Finseca helped secure the change to 7702 ensuring that whole life products would continue to be available to Americans in a low-interest rate environment and leading to product innovation.
In 2019
Treasury clarifies that life insurance professionals are eligible for the full 20% small business deduction under Section 199A.
In 2018
Onerous Department of Labor Fiduciary Rule Vacated by 5th Circuit Court of Appeals.
In 2017
Inside Buildup of Life Insurance Taken off the Treasury Department’s Tax Expenditures List.

Tax Cuts and Jobs Act (TCJA) Key Results:

Read more on the legacy of AALU’s leadership in tax reform.

In 2015
Inside Buildup of Life Insurance Taken off the Joint Committee on Taxation’s Tax Expenditure List.
In 2014
Tax Reform Legislation Dies; Included $60 Billion in Taxes Against Carriers and Products.
In 2009-2013
Series of Taxes on COLI & DRD Rebuffed.
In 2012
Estate Tax Reform with Reunification Made Permanent.
In 2010
Reunification of Estate and Gift Tax and Exemptions Enacted.

Language in Dodd-Frank to Study and Safeguard Standards of Conduct at the SEC.
In 2003-2006
COLI “Best Practices” and Benefits Legislation Signed Into Law.
In 2002
Non-Qualified Deferred Compensation (NQDC) and COLI Attacks Repelled.
In 1998-2000
Attacks on COLI, Annuities, Variable Life, and More Defeated.
In 1992
Tax on Corporate Owned Life Insurance (COLI) and Annuities Defeated.
In 1990
Legislation to Change Treatment of Business Uses of Life Insurance Proposed; Does Not Advance.
In 1984-1985
Tax on Life Insurance Inside Buildup Defeated.


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Together, we elevate our profession by serving the needs of our members. We protect dreams and promote financial wellbeing for all. We are the home of the top financial security professionals. Together, we are Finseca.


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Access searchable content in one place! It has never been easier to find what you need to accelerate your business and maximize results. From deeper dives into diverse topics on policy and regulation, to one-pagers and webinars featuring experienced industry leaders, the Finseca Resource Library is your one-stop shop for quick and actionable tools.


Finseca’s Communities are designed to help meet the needs of each unique community within the financial security profession. Our model brings the profession together for issues that impact everyone, while also providing a customized, community-focused structure for discussion and collaboration in a more intimate setting for different areas of the profession.