The Tough Sell: Turning Reluctant Clients Into Protection Champions
October 6 @ 2:00 pm - 2:45 pm
Many top clients are also the hardest sells. Stephanie Beckwith knows this firsthand: one advisor’s “tough sell” changed the course of her own family farm, and it’s why she now helps advisors have those same life-changing conversations. In this interview-style session, she shares the language, stories, and questions that move independent, skeptical clients from “I’m fine” to “I’m grateful we did this,” without feeling pushy or manipulative.
Speaker:
Stephanie Beckwith | Advanced Sales Counsel at Securian Financial
