Finseca Women’s Community Builds on Its Momentum with New Leadership Additions


Washington, D.C. (November 25, 2024) – Finseca is pleased to announce the appointment of Joy Avedesian as the new Board Chair of the Finseca Women’s Community, along with the addition of two distinguished new board members. The Finseca Women’s Community is dedicated to empowering women in the financial security profession through connection, mentorship, and shared experiences with leaders who are making an impact.

“I am honored to step into the role of Board Chair for the Finseca Women’s Community,” said Joy Avedesian, Managing Partner of Capstone Colorado. “This community represents a powerful network of leaders committed to advancing women in our profession. I’m excited to work alongside such inspiring colleagues to drive meaningful change. Together, we’ll continue to build a supportive and empowering environment where women can thrive, grow, and lead within the financial security industry.”

Joining Avedesian on the Board are the newest members:

  • Tina Hoag, Financial Advisor, Northwestern Mutual
  • Grace Kirkpatrick, Senior Financial Advisor, North Star Resource Group

Continuing their service on the Finseca Women’s Community Board are:

  • Lorrie Baldevia, Platform President, AssuredPartners
  • Cathy Neifeld, Partner and General Counsel, AgencyONE
  • Tricia Pilone, President and Managing Partner, CPI Companies

The Finseca Women’s Community aims to support and elevate women in the financial security profession by providing training, content, and networking opportunities to help them achieve their full potential. Open to both female and male allies, the community is growing into one of the largest professional networks for women in the industry, offering access to resources that foster growth, mentorship, and connection—no Finseca membership required.

For more information about the Finseca Women’s Community, please visit Finseca.org.

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