Life Insurance Awareness Month
Life insurance helps protect families from financial shocks, covering debts, daily expenses, education goals, and more. Despite these benefits, many Americans remain underinsured. There is a notable coverage gap in both life insurance and retirement savings, threatening the financial well-being of countless families.
This September, during Life Insurance Awareness Month, members of Congress can highlight how life insurance contributes to a comprehensive approach to financial security for all Americans.
Why it matters…
$12 Trillion is the gap between the life insurance Americans have and what they need 1
102 Million Americans have little or no life insurance 2
80% of financially secure households have life insurance 3
3 Ways to Get Involved
Life insurance is a critical part of long-term financial security—and yet, 102 million Americans have little or no coverage, contributing to a $12 trillion coverage gap.
During Life Insurance Awareness Month, we are highlighting the role life insurance plays in helping families prepare for the moments they hope never come. It can replace lost income, protect education and retirement savings, and help a small business survive the loss of an owner or key employee.
This month serves as a reminder that closing the coverage gap will require greater financial literacy and broader access to holistic financial planning. Congress can help ensure more Americans understand their options and have the guidance needed to protect the people and businesses that depend on them.
Throughout September, we will be sharing insights and resources across our channels to raise awareness, join the conversation, and help more families plan for the unexpected.
Download the graphics and sample text here, and post them a few times throughout September. Use the provided graphics and captions or make them your own.
Tag Finseca when possible and use the official Life Insurance Awareness Month hashtags:
- X: #LifeInsuranceAwarenessMonth only
- LinkedIn: #LifeInsuranceAwarenessMonth and #LIAM
Use your platform to elevate the importance of life insurance this September.
We’ve created a customizable press release template that Members of Congress can share to highlight Life Insurance Awareness Month and why financial education and guidance matter now more than ever.
Add your office’s information, personalize as needed, and distribute it to your press list and community partners to help amplify the message and drive awareness nationwide.
1. LIMRA 2024 Insurance Barometer Study
2. “Industry Associations Unite to Help Address the Life Insurance Coverage Gap in the United States,” LIMRA, February 1, 2021.
3. ACLI Assessing Americans’ Financial and Retirement Security
